Friday, January 30, 2009

Unfortunate words

leverage: To utilize or exploit in an unspecified, hand-wavy, and generally unplanned manner.
We leverage the core compentency of our acquisitions in this sector to maximise ROI throughout the project lifecycle.

pundit: A cheerleader in the sport of politics.
Pundits are claiming that the candidate's gaffe is an opportunity to appeal to blue-collar voters, in stark contrast to his opponent's overly intellectual demeanor.

punditry: The presentation of half-considered opinion as research- or poll-backed fact. Generally considered the province of pundits and journalists.
(See above)

blogosphere: Amateur hour in the world of publish-or-perish.
Lo, it is easier for a shark to stop swimming, than for a blogger to refrain from banal commentary.

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